SAXDOR LEGAL

1. Introduction

This Cookie Policy explains how Saxdor Yachts Oy (“Saxdor”, “we”, or “us”) uses cookies and similar technologies on our websites, applications, and digital services.

Cookies are used to ensure the proper functioning of our services, to improve user experience, and, where applicable, to support analytics and marketing activities.

For more information on how we process personal data, please refer to our Privacy Policy.

Saxdor Yachts Oy acts as the controller for the processing described in this Cookie Policy.

2. What are cookies?

Cookies are small text files stored on your device when you visit a website. They enable the recognition of your device and allow us to collect information about your interaction with our services.

Similar technologies (such as pixels, tags, and local storage) may also be used for comparable purposes.

3. Types of cookies that we use

We use the following categories of cookies:

1. Essential cookies - These cookies are necessary for the operation of our website and enable core functionalities such as security, authentication, and accessibility. Legal basis: Legitimate interest.
2. Analytical and performance cookies - These cookies collect information about how users interact with our services, including pages visited, time spent, and technical performance. Legal basis: consent.
3. Functional cookies - these allow the personalization of our website, e.g., remembering user preferences, such as language or region, and enabling customization of the website appearance to individual needs. Legal basis: consent.
4. Marketing cookies - These cookies track your activity and enable us and third parties to show you relevant advertisements on our website and other platforms. Marketing cookies may track and follow the user between our websites and are intended for direct marketing and re-marketing on third party platforms such as Meta. Legal basis: consent.

Non-essential cookies and similar technologies (items 2-4 above) are not activated until you have provided your consent. You may withdraw your consent or change your preferences at any time via the cookie banner available on our websites or in your device settings.

4. Managing Cookies and Consent

You can manage your cookie preferences at any time through our cookie consent banner, the “Cookie Settings” link on our websiteand in your browser settings. You may withdraw or modify your consent at any time, but please note that such withdrawal does not have retroactive effect.

Please note that disabling certain cookies may impact the functionality or availability of our services.

5. Specific Technologies used

The technologies described below fall into one or more of the categories set out in Section III, depending on their purpose and functionality.

5.1. Tracking & Analytics

5.1.1. Google analytics

We use Google Analytics, a web analytics service provided by Google Ireland Ltd., to analyse the use of our websites and applications and to improve their functionality and content. Google Analytics collects information about how users interact with our services, such as pages visited, duration of visits, and user navigation behaviour.

This information is collected through cookies and similar technologies and may include data such as anonymised IP address, device and browser information, and general location data. The information is processed in aggregated form and used for statistical analysis and service improvement purposes.

The use of Google Analytics is based on your consent. Data collected through Google Analytics may be transferred to and processed on servers outside the European Union in accordance with applicable data protection laws and appropriate safe guards.

For more information, please refer to our Privacy Policy and the  Google Privacy Policy.

5.1.2. Google Tag Manager

We use Google Tag Manager, a tag management system provided by Google Ireland Ltd., to manage and deploy website tags (e.g. analytics and marketing scripts) through a central interface. Google Tag Manager itself:

• does not set cookies or directly collect personal data as part of its core functionality;
• acts as a tool that enables the integration and management of other technologies on our website;
• facilitates the loading of scripts such as analytics tools (e.g. Google Analytics) and marketing technologies (e.g. Meta Pixel), which may collect personal data subject to your consent.

However, when Google Tag Manager is used to deploy third-party tags those tags may collect information such as IP address, device information, browsing behaviour, and interactions. Any such data processing is governed by the respective third-party provider (e.g. Google, Meta) and described in the relevant sections of this Cookie Policy and our Privacy Policy.

For more information, please refer to our Privacy Policy and the  Google Privacy Policy.

5.1.3. Microsoft clarity and Microsoft advertising

We use Microsoft Clarity and Microsoft Advertising to analyse user interactions (including behavioural metrics, heatmaps, and session recordings) to improve our services and marketing performance.

For more information, please refer to our Privacy Policy and the Microsoft Privacy Statement.

5.1.4. Simple Analytics

We use Simple Analytics, a privacy-friendly web analytics service provided by Simple Analytics B.V., to understand how users interact with our website and to improve its functionality and performance.

Simple Analytics differs from traditional analytics tools in that it does not use cookies or similar tracking technologies, does not collect or store personal data such as IP addresses or unique identifiers and operates using aggregated and anonymised statistics to provide insights into website usage.

The information collected typically includes page views and visit counts, general device and browser type information and approximate geographic location (at a general level, without identifying individual users).

Where Simple Analytics is used alongside other analytics or marketing tools that rely on cookies, those tools will only be activated subject to your consent preferences.

5.1.5. Cloudflare Insights

We use Cloudflare Insights, a performance and analytics service provided by Cloudflare, Inc., to monitor and analyse the performance and usage of our website.

Cloudflare Insights is designed as a privacy-focused analytics solution, and its core functionality does not rely on traditional tracking mechanisms, such as cookies, local storage, or user fingerprinting, when using Cloudflare Web Analytics. Cloudflare Insightscollects aggregated and non-identifying usage data to provide insights into website traffic and performance and does not create individual user profiles or track users across different websites.

Depending on the specific Cloudflare features enabled, the information collected may include:

• page views, referrers, and general usage metrics;
• device, browser, and operating system information;
• performance data such as page load times and Core Web Vitals;
• general geographic location derived from IP address (without storing the IP address for tracking purposes).

This information is processed in an aggregated and anonymised manner, and is used solely to monitor website performance and stability, analyse usage trends and improve the functionality and user experience of our services.

5.1.6. PostHog

PostHog uses first-party cookies and similar technologies to recognise users and track interactions across sessions. These may include:

• cookies such as ph_* or similar identifiers used to maintain a persistent user ID;
• local storage or similar browser-based storage mechanisms.

These technologies allow PostHog to distinguish between returning and new users, analyse usage patterns across multiple sessionsand support advanced features such as session replay and product analytics.

In this context, the following types of personal data may be processed:

• IP address and derived geographic information;
• device and browser metadata;
• on-site behaviour and interaction data;
• unique identifiers assigned to users or sessions.

Depending on configuration, PostHog may also capture user interactions at a detailed level (e.g. session replay), which may include content entered on the website unless appropriate masking or filtering is implemented.

The information collected is used to analyse how users interact with our services and identify usability issues and technical problems. The information may also be used to improve website design, content, and functionality as well as to evaluate the effectiveness of features and digital services.

5.2. Advertising & retargeting

5.2.1. Meta pixel

We use Meta Pixel, a tracking technology provided by Meta Platforms Ireland Ltd., to analyse user behaviour on our website and to measure and optimise our advertising campaigns on Meta platforms (such as Facebook and Instagram). The Meta Pixel tracks interactions such as page views, clicks and conversions, and transmits this information to Meta.

In this context, personal data such as IP address, device and browser information, website usage data, and identifiers may be processed and transferred to Meta. Meta may combine this information with data it already holds and use it for its own purposes, including targeted advertising and audience creation.

The use of Meta Pixel is based on your consent. Data collected via the Meta Pixel may be transferred outside the European Union, including to the United States, in accordance with applicable data protection laws.

For more information, please refer to our Privacy Policy and the Meta Privacy Policy.

5.2.2. Google Ads (Google advertising and conversion tracker)

We use Google Ads, an online advertising service provided by Google Ireland Ltd., to promote our products and services and to measure the effectiveness of our advertising campaigns.

Google Ads uses cookies and similar technologies to display advertisements to users based on their interactions with our website and other online services, to measure conversions (e.g. whether a user completes a desired action such as submitting a request or making a purchase after interacting with an advertisement) and to enable remarketing, allowing us to display relevant advertisements to users on third-party websites within the Google advertising network.

In this context, the following types of data may be processed:

• IP address and device information;
• browser type and operating system;
• information about website visits and interactions;
• identifiers assigned to your browser or device;
• conversion and campaign interaction data.

Google may combine this information with other data it holds and may use it for its own purposes, including improving advertising services, analytics, and personalising advertisements across its network.

Data collected through Google Ads may be transferred to and processed on servers located outside the European Economic Area. Any such transfers are carried out in accordance with applicable data protection laws and are subject to appropriate safeguards, such as standard contractual clauses or other legally recognised transfer mechanisms.

5.3. Media & Content

5.3.1. Youtube (Embedded Video Content)

We use YouTube, a video content service provided by Google Ireland Ltd., to display video content on our website and within our digital services.

When you interact with embedded YouTube content (e.g. by playing a video), YouTube may use cookies and similar tracking technologies to enable video playback and technical functionality and tocollect information about user interactions with videos. When you interact with embedded Youtube content Youtube may also analyse usage and improve services and personalise content and advertisements, including on YouTube and across Google’s advertising network.

In this context, the following types of data may be processed:

• IP address and device information;
• browser type and operating system;
• information about interactions with embedded videos (e.g. playback, pauses, viewing duration);
• identifiers assigned by Google to recognise users or devices.

If you are logged in to your Google account while interacting with YouTube content, Google may associate your activity with your user profile.

Google may also use this data for its own purposes, including improving services, analytics and performance measurement and personalising advertisements across its network.

The use of YouTube involves the transfer of data to Google and may result in data being processed on servers located outside the European Economic Area. Such transfers are carried out in accordance with applicable data protection laws and are subject to appropriate safeguards, such as standard contractual clauses or other legally recognised transfer mechanisms.

5.3.2. Kinescope (Embedded Video Player and Video Hosting)

We use Kinescope, a video hosting and streaming platform provided by Kinescope B.V., to display and manage video content within our website and digital services.

When you interact with embedded Kinescope video content (e.g. by playing a video), Kinescope may process certain information necessary to enable video playback functionality and ensure secure video delivery (including access control mechanisms) as well as to collect information about user interactions with video content and to provide video performance and usage analytics.

Kinescope may offer analytics and engagement tracking features, including metrics such as number of video views and player loadsand user engagement levels (e.g. viewing duration) as well as general information about viewing devices and environments.

Depending on the configuration of the Kinescope player and embedded content, the following categories of data may be processed:

• IP address and device-related information;
• browser type and operating system;
• video interaction data (e.g. playback events, progress, engagement);
• general technical and usage data necessary for the delivery and optimisation of video content.

Kinescope processes personal data in accordance with applicable data protection legislation and may use cookies and analytics tools as described in its privacy documentation.

Data processed via Kinescope may be transferred outside the European Economic Area, including to locations where Kinescope or its infrastructure operates. Any such transfers are carried out in accordance with applicable data protection laws and subject to appropriate safeguards, such as standard contractual clauses or equivalent mechanisms.

For more information, please refer to our Privacy Policy and the  Kinescope Privacy Policy.

5.4.Fonts & UI assets

5.4.1. Google fonts

We use Google Fonts, a web font service provided by Google Ireland Ltd., to ensure a consistent and visually appealing presentation of text across our website and digital services.

Google Fonts may be integrated either by loading fonts directly from Google’s servers (via the Google Fonts Web API) or by hosting font files locally on our own infrastructure.

When Google Fonts are loaded directly from Google’s servers, your browser establishes a connection to Google in order to retrieve the required font files.

In this context no cookies are set by Google Fonts itself. However, certain technical data is transmitted to Google servers, including:

• • your IP address;
  • browser and device information (user agent);
  • the referring website (i.e. the page on which the font is used).

This data is technically required to deliver the font files and ensure proper display of content. Google states that such data is not used to create user profiles or for targeted advertising.

Any transfer of personal data in connection with Google Fonts is carried out in accordance with applicable data protection laws and subject to appropriate safeguards (such as standard contractual clauses or equivalent mechanisms).

Where technically feasible, we may host fonts locally in order to minimise data transfers and enhance user privacy.

5.4.2. Adobe fonts

We use Adobe Fonts, a web font service provided by Adobe Systems Software Ireland Limited, to ensure a consistent and high-quality visual presentation of text across our website and digital services.

Adobe Fonts provides access to a library of fonts that are delivered to users’ browsers via Adobe’s servers when the website is loaded.

When fonts are loaded from Adobe’s servers, certain technical data may be transmitted to Adobe, including:

• • the IP address of the user’s device (required to deliver the font files);
  • technical and request-related information, such as the type of font requested, embedding method, and server details.

Adobe uses this information to deliver and optimise the font service, diagnose technical issues and fulfil contractual obligations with font providers (e.g. licensing and usage reporting).

Adobe does not use this information to access the content of documents or to provide the font service with cookies, and personal data is not shared with font providers beyond aggregated reporting.

Where technically feasible, alternative approaches (such as locally hosted fonts) may be used in order to minimise data transfers to third parties and enhance user privacy.

5.4.3. Font Awesome

We use Font Awesome, an icon library provided by Fonticons, Inc., to display icons and visual elements across our website and digital services.

Font Awesome may be integrated either by loading icon assets from Font Awesome’s content delivery networks (CDN) or by hosting the icon files locally on our own infrastructure.

When Font Awesome is loaded via a CDN, your browser establishes a connection to Font Awesome’s servers in order to retrieve the required icon files.

In this context Font Awesome scripts do not set cookies or use client-side tracking mechanisms for delivering icons. However, certain technical data may be transmitted to the provider’s servers, including:

• • IP address;
  • browser and device information;
  • request-related data necessary to retrieve icon files.

The transmission of this information is required to deliver the icon assets and ensure proper rendering of the user interface.

Font Awesome operates primarily as a static asset delivery service, and does not use such data to track users across websites or to create behavioural profiles and processes data mainly through server-side logs and for purposes such as performance, security, and service optimisation.

However, as IP addresses constitute personal data under applicable data protection laws, the use of Font Awesome via a CDN may involve the processing and transfer of personal data to third parties, including possible transfers outside the European Economic Area.

Any transfer of personal data in connection with Font Awesome is carried out in accordance with applicable data protection laws and subject to appropriate safeguards, such as standard contractual clauses or equivalent mechanisms.

Where technically feasible, icon libraries may be hosted locally to minimise data transfers to third parties and enhance user privacy.

5.5. Technical & Geolocation

5.5.1. IPregistry (IP Geolocation)

We use IPregistry, a geolocation and threat intelligence service, to determine the approximate geographic location and network characteristics of users visiting our website.

IPregistry operates by analysing the IP address associated with a user’s device and providing information such as:

• approximate location (e.g. country, region, city);
• network and connection details (e.g. ISP, organisation, hosting provider);
• device and user-agent information;
• security-related indicators (e.g. whether the connection originates from a VPN, proxy, or other potentially high-risk source).

This information is used to optimise website functionality and localisation (e.g. language or regional settings) and to enhance security and fraud prevention as well as to analyse traffic patterns and improve user experience.

IPregistry does not rely on cookies as its primary mechanism, but instead processes data based on the IP address transmitted as part of standard internet communication. However, the user’s IP address is transmitted to IPregistry in order to perform the lookup.

Depending on the configuration, additional technical data (such as user-agent information or request metadata) may also be processed as part of the service.

IPregistry acts as a data processor on our behalf when processing IP-related data. The processing of personal data may involve transfers outside the European Economic Area, depending on infrastructure and service configuration.

Any such transfers are carried out in accordance with applicable data protection laws and are subject to appropriate safeguards, such as standard contractual clauses or equivalent mechanisms.

IP-based geolocation services are used in a limited and proportionate manner and are not used to identify individual users or to create detailed user profiles.

5.5.2. Cloudflare (Content Delivery Network and Security Services)

We use Cloudflare, a content delivery network (CDN) and security service provided by Cloudflare, Inc., to improve the performance, security, and reliability of our website and digital services.

Cloudflare operates as an intermediary between users and our website, enabling faster delivery of website content through globally distributed servers, protection against cyber threats (e.g. DDoS attacks, bot traffic) and optimisation of network traffic and load balancing.

When you access our website, requests are routed through Cloudflare’s infrastructure. In this context, Cloudflare processes certain technical data, including:

• IP address;
• HTTP request data (e.g. requested pages, referrer URLs);
• browser and device information (user agent);
• connection and performance data (e.g. response status and timing).

This information is necessary to deliver website content efficiently and detect and mitigate security threats as well as ensure the stability and integrity of our services.

Cloudflare may also generate logs containing request and traffic data for operational, security, and analytical purposes.

Cloudflare may set certain strictly necessary cookies in connection with its security and infrastructure services. These cookies areessential for ensuring the proper functioning and security of the website. The cookies are not used for advertising or behavioural tracking and are typically short-lived (e.g. session-based or limited duration).

Cloudflare acts as a data processor on our behalf. As part of its global infrastructure personal data (including IP addresses) may be processed in or transferred to countries outside the European Economic Area. Such transfers are carried out in accordance with applicable data protection laws and are subject to appropriate safeguards, such as standard contractual clauses or recognised transfer mechanisms.

Cloudflare processes data solely for the purpose of providing infrastructure and security services and does not use such data for its own advertising or profiling purposes.

6. Changes to this cookie policy

We may periodically update this Cookie Policy to reflect changes in our cookie practices or for other reasons. In the event of significant changes, we will inform you on our website or by sending an email to users. We encourage you to regularly review this Cookie Policy to stay informed about our practices and policies related to cookies.

7. Contact

If you have any questions regarding our Cookie Policy, please contact:

Saxdor Yachts Oy
Tammasaarenkatu 1,
00180 Helsinki, Finland
+358 9 42450198 | www.saxdoryachts.com

For privacy-related questions, please contact:
[email protected]

 

Last updated: 29.6.2025