16 November 2021

Saxdor Yachts and MarineMax join forces to make waves on the US market


Saxdor Yachts, an international boat builder with roots in Finland, expands in the US market by entering a strategic partnership with MarineMax. Headquartered in Clearwater, Florida, MarineMax is the largest recreational boat and yacht retailer in the United States, with nearly 80 stores including 31 marinas or storage operations.  

“We are very excited about this long-term partnership that will ensure our US customers receive the best possible experience in regard to service level, sales and aftermarket, as MarineMax really is the best-in-class. Ever since our very first discussions with the team at MarineMax we have realized that we share the same values as companies within the aspiration for premium products in design and quality,” says Ludvig Liljequist, Growth & Development Director at Saxdor Yachts. 

“We are excited for such a great opportunity to introduce an innovative and upcoming brand in the world’s biggest boating market. This strategic partnership will allow us to offer our customers a remarkable new product. It’s also a remarkable step in the growth story of Saxdor that we are thrilled to be a part of,” summarizes Chuck Cashman, MarineMax Chief Revenue Officer and Executive Vice President.  

The Saxdor boats will be first presented in the MarineMax stores in Florida and coming to other locations during the year of 2022.  

Since its launch in early 2020, Saxdor has grown into a global success story in the era of boating currently represented in over 40 markets and five continents. It has successfully launched the Saxdor 200 and Saxdor 320 models available in multiple deck-variant on all its markets. An extension of the model line-up has been teased to be introduced in 2022 and 2023. With over 700 produced boats and the production sold out for the next model years, Saxdor is growing at an impressive pace. 

In order to meet the growing demand for its products in the US market Saxdor has also entered into a production agreement with a shipyard in the United States. 

For more information, please contact: 

Ludvig Liljequist, ludvig.liljequist@saxdor.com 
Abbey Heimensen, abbey.heimensen@marinemax.com 

Media package : Saxdor media  

MarineMax brand webpage: https://www.marinemax.com/brands/saxdor  

Press release image: Saxdor x MarineMax 


About Saxdor Yachts  

Founded in 2020 out of the pencil of the internationally recognized boating industry veteran Sakari Mattila, Saxdor Yachts is the fastest-growing premium boat brand in Europe, originating from a vision to create a boat fleet that has never existed before. All boats are built with the highest standards with attention to safety by using cutting-edge technologies. The Saxdor Shipyard team possesses the expertise and experience, to construct the highest-quality and most comfortable vessels. The first year was a massive success with three highly valued awards and nominations: Best of Boat Award 2020, European Power Boat of the year 2021, and Motor Boat Award 2021. For more information, please visit www.saxdor.com 

About MarineMax 

MarineMax is the world’s largest recreational boat and yacht retailer, selling new and used recreational boats, yachts and related marine products and services, as well as providing yacht brokerage and charter services. MarineMax has over 100 locations worldwide, including 77 retail dealership locations, which includes 31 marinas or storage operations. Through Fraser Yachts and Northrop and Johnson, the Company also is the largest super-yacht services provider, operating locations across the globe. Cruisers Yachts, a MarineMax company, manufacturers boats and yachts with sales through our select retail dealership locations and through independent dealers. Intrepid Powerboats, a MarineMax company, manufacturers powerboats and sells through a direct-to-consumer model. MarineMax provides finance and insurance services through wholly owned subsidiaries and operates MarineMax Vacations in Tortola, British Virgin Islands. The Company also operates Boatyard, a pioneering digital platform that enhances the boating experience. MarineMax is a New York Stock Exchange-listed company (NYSE: HZO). For more information, please visit www.marinemax.com

Press release in English

Press release in Finnish

Press release in Swedish

Press release in Polish

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