Saxdor Yachts Brings AI Innovation and Brand-New Lifestyle Collection to Cannes Yachting Festival 2025

At this year’s Cannes Yachting Festival, Saxdor Yachts is bringing more than just boats: a whole new vision for the brand. The Finnish shipyard, Europe’s fastest-growing boat brand known for driving innovation and redefining technology standards in the sector, has chosen Cannes 2025 to reveal exciting projects which promise to improve the Saxdor experience well beyond industry standards.

At the center of Saxdor’s presence is its commitment to delivering the most intuitive, digitally supported boating experience in the sector. The company’s AI-driven platform and Digital Showroom, developed in collaboration with Younite and Cadentia Technologies first introduced as a pilot at Boot Düsseldorf earlier this year, are now being formally rolled out to Saxdor dealers worldwide. Starting in September 2025, these tools will be available across select models—the 340 GTWA, 400 GTO, 400 GTC and 460 GTC —and will empower both dealers and customers with real-time product knowledge, immersive 3D experiences, and personalized onboarding journeys.

Saxdor AI functions as a 24/7 “product genius,” offering deep technical insight, interactive support, and dynamic configuration tools to elevate the buying, owning, and servicing experience. By giving its global network of over 50 dealers across 150 locations access to this companion app, Saxdor is creating a new standard for customer engagement in the leisure marine industry. Ultimately integrated into the MySaxdor app, it will also serve as a complete owner’s companion, available anytime to assist users throughout their boating journey. Key features include AI-assisted onboarding experiences designed to help owners get the most out of their boat, and a direct communication channel with Saxdor for personalized support and tailored recommendations.

As part of its mission to redefine the boating experience beyond the helm, Saxdor is also unveiling its first Lifestyle Collection, a curated line of apparel, accessories, and home essentials inspired by the brand’s dual identity between coast and city, comfort and edge. Designed to transition from the boat to dockside dinners, the collection includes breathable linens, sculpted jackets, and premium onboard textiles. The Main Collection features refined piqués, minimal tees, and breezy linen shirts inspired by the relaxed rhythm of places like Cannes and Helsinki, while the Statement Collectionbrings bolder energy with hoodies, sculpted jackets, and graphic tees that channel the sharp edge of Tokyo and the sun-soaked ease of Florida. All items will first be available via Saxdor dealers and through the new SaxdorShop launching later this year.

While the brand continues to invest in digital and lifestyle innovation, its product range remains at the heart of the experience. On display at Cannes will be three of the brand’s most successful models—the 340 GTWA, the 400 GTC, and the 320 GTO—each reflecting Saxdor’s mission to make high-performance boating more accessible, more stylish, and more intuitive than ever, and all paving the way for the exciting new model set to be revealed soon.

Visit Saxdor Yachts at the Cannes Yachting Festival 2025 from 9 to 14 September at stand POWER 131 in Port Canto