Saxdor’s Digital Showroom wins major digital award

Saxdor’s Digital Showroom service has won the Best Digital Service category at the Grand One Awards, Finland’s largest and most significant digital competition. Digital Showroom was created for Saxdor by long-term partners, Finnish technology companies Younite AI and Cadentia Technologies.

The award-winning project “A New Way to Launch and Sell Boats” introduces the Saxdor Digital Showroom, an advanced pixel-streamed product configurator set in a fully virtual environment. This platform enables customers and dealers to explore the entire Saxdor fleet in 3D, powered by AI and digital twin technologies.

By combining immersive visualization, real-time personalization, and cloud-based delivery, the configurator offers a highly interactive, user-driven experience that helps customers make more informed and confident purchase decisions. Visitors can interactively explore different models, equipment options, and color and material combinations in a virtual space that replicates a real boat.

According to Grand One producer Rami Ahonen, Saxdor Yachts is believed to be the first boat and yacht brand ever to win in its own category at the competition.

This award confirms our position as a technology leader, not just in the boating industry, but across the broader digital landscape. We are thrilled!

Together with our partners we’ll continue to develop innovative ways to support our customers and dealers throughout their journey.

The Grand One jury described the winning entry as:

“An exceptionally delightful and seamless digital service that combines inspiring visual design, target group needs and business objectives with complete confidence. The service has the ability to turn complex personalisation into a realistic, user driven experience that makes the purchase journey not only effortless but irresistibly engaging, setting a new standard for digital configurators.”